Established in 1968, Singapore Pools is a state-owned company committed to offering safe and trustworthy betting avenues as part of their efforts against illegal gambling. Their commitment to corporate social responsibility manifests itself through responsible gambling practices as well as ongoing support of charity and community initiatives. Furthermore, their operations are conducted ethically so as to appeal to consumers who value a self-regulating gaming culture.

Singapore Pools provides a selection of lottery games, sports bets and horse races. As the sole legal bookmaker and totalisator for association football and motor racing betting. Their commitment to responsible gambling can be seen in how surplus funds are channeled back into helping communities through partnerships such as ComChest and National Crime Prevention Council; further demonstrating their strong social responsibility focus. Promoting these partnerships helps increase brand recognition as well as customer loyalty.

PADS4 allows them to spread awareness of responsible gambling across their branches and outlets through digital signage network, powered by PADS4. A single XML data connection allows them to display event messages, lottery and betting results realtime on over 450 displays across the country.

Additionally, Toto offers its customers a mobile app that makes tracking winnings even simpler. Customers can view results, view past winners and place bets directly through Toto – while linked bank accounts enable automatic transfer of their winnings.

As part of its strategy to maintain customer engagement, the brand has updated both its website and app with new designs and improved functionality that make them easier for its customers to use and navigate. Furthermore, the app is now free! Additionally, they are expanding their social media presence by adding additional channels with engaging content.