Spotted yesterday. Motorists driving through this South African town can’t fail to get the message from this roadside electronic advertising billboard that’s been erected in the grounds of a local church. Africa’s rhinos certainly need all the help they can get – even a plea to the heavens can’t go amiss…
The Road to Salvation?
Tags: awareness, education, poaching, rhino, slider, South Africa
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Project: African Rhino
Project: African Rhino is a multimedia photojournalism project which aims to raise awareness of rhino conservation issues such as poaching and the illegal horn trade, forensic research, community involvement in conservation and much more. We'll be highlighting the issues and reporting our progress on this blog.
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Ann & Steve Toon
Ann & Steve Toon Wildlife Photography
We are professional environmental photojournalists, specialising in Southern African wildlife, conservation and travel. We live in the wild and beautiful Northumberland National Park in the north of England, but spend much of our time in the national parks and game reserves of Africa, documenting the amazing flora and fauna, and the often fraught relationships between nature and mankind.


